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Having a website that generates great traffic, increased leads and ranks high for targeted keywords is definitely a success. But don’t rest on your laurels quite yet as the internet is changing. This is the era of post-Panda and post-Penguin. And with legitimate sites getting mangled by the new algorithms of Google, you cannot be too complacent.
After your initial success with SEO, there are still greater goals that can be achieved for your clients and team. If the website is ranking well, promoting and continuing to work on the original set of keywords will not create better results. A better goal to aim for is to expand your keyword list. Here are a few tips on growing your keyword research list:
The Importance of Keyword Expansion
Growing your keyword research list allows you to discover untapped search verticals to generate further traffic and leads to your website. Sometimes, it can be as easy as adding and removing modifiers and stems on words that are already on your initial list. Most times, it requires you to research further into finding new keyword searches and concepts that you can use to build new landing pages around. In expanding your keyword list, a combination of both these scenarios will most likely be used.
Tools For Expanding Your Keyword List
Looking through your competitor’s website is a great way to find inspiration for keywords that you are not targeting. Explore the site thoroughly; pay close attention to its different sections, site maps, footers and headers. You are looking for places where keywords may be hidden. Another important tip is to use the Google keyword tool and instead of typing in relevant keywords, paste the URL of your competitor’s website. This will generate recurring words from that website.
Using the tilde to find synonyms
You can find synonyms or word phrases from your original keyword list by typing each keyword phrase with the tilde (~). The tilde tells the Google search operator that you are looking for synonyms of that particular keyword set. This is extremely helpful when you are attempting to familiarize yourself in a brand new niche market.
Use Semantic Analysis Tools
Besides the use of the tilde, another way to expand on your initial keyword list is through semantic analysis tools. Through these tools you can find conceptually related words and phrases from your original list because all search engines perform semantic analysis. Two of the best semantic tools are Visual Thesaurus and SenseBot.
Wikipedia is a great resource to finding related concepts and topics to specific keywords. You should first look for pages that pertain to topics and words that you originally have listed. Peruse the pages carefully and pay attention to text links and “see also” links that can bring you to other pages. These links are usually the best places to find new keywords to expand upon.
Use Keyword Tools Again
Though keyword tools are used primarily to generate your initial keyword list, you should use them again to expand on it. Try using the more common Google keyword tool in conjunction with lesser known paid and free tools. This will give you a fresh take on keyword opportunities. Since these tools do not use Google’s estimated search data, it is important to test new keywords onto the Google keyword tool for monthly searches. The three top keyword tools to use are Ubersuggest, Scrapebox and Wordstream’s Keyword Tool.
Related Searches in Google
When testing out new keywords, do not forget to use Google’s related searches. Using these searches allows you to find new modifiers and connectors with your initial keyword list. Google related searches is pretty sophisticated and can even classify searches into root modifiers, modifier classes and synonyms.
Never Stop Evolving
The implementation of Panda and Penguin have made website ranking a difficult process. Garnering initial success doesn’t mean that you will be successful in the future. It is important to continuously evolve and target new goals to guarantee continued success in this business.