Tools For Link Building (Part 1)

Boost your search engine rankings using these tools for link building!

Raven

Raven works as a dashboard of SEO, social media, and online advertising tools that allow you to manage all of these areas in one place. The SEO division brings together Google Analytics, Google AdWords, SEOMoz, WordTracker and others to efficiently manage your SEO from a single space. Similarly, with Raven you can manage and track your social media content on a single platform. Finally, the advertising division compiles a number of online advertising tools into one space and gives you detailed information about the progress of your campaigns. Within all of these features, you can choose to collaborate with your co-workers for increased efficiency.

Plans and Pricing:

  • Pro: Allows up to 2 users, let’s you integrate unlimited websites and social networking accounts, and gives you 20 social monitor searches, 1,000 keyword rankings and 50,000 managed links. A Pro account is $99.00/month.
  • Agency: Allows up to 8 users, let’s you integrate unlimited websites and social networking accounts, and gives you 50 social monitor searches, 2,500 keyword rankings and 150,000 managed links. An Agency account is $249.00/month.

Contributors to distillied.com have compiled a fantastic series of tips and tricks to assist SEO professionals in using Excel to its fullest potential. This guide is a extremely helpful in organizing, analyzing and interpreting the data for your sites.

Plans and Pricing:

  • The guide is free for anyone to download.

2. Open Site Explorer

“The Search Engine for Links” is a simple, yet powerful tool to discover who is linking to your site and your competitors’ sites. This search engine gives you page and domain authority rankings, as well linking root domains and total links. For those wishing to use Open Site to its fullest potential, look into getting a paid “Pro” account. This upgraded account will give you access to social media statistics, thousands of more links, run unlimited reports ,and track links over time.

Plans and pricing:

  • Basic functions are free.
  • Pro: Upgrade to have access to the functions listed above for $99.00/month.
3. Ontolo

Ontolo goes above and beyond the typical SEO toolset with a focus on building an arsenal of relevant information about competitors. Ontolo is unique in that it gives you a host of relavant backlinks from your competitors. Ontolo is also a fantastic tool for starting and managing multiple campaigns at once.

Plans and pricing:

All plans include prospect searching, prospect notifications, contact information, workflow management, advanced metrics and tags and notes.

  • Solo: 5,000 monthly automated prospects, 5,000 daily instant prospects, 3 custom campaigns. $97.00/month.
  • Professional: 15,000 monthly automated prospects, 15,000 daily instant prospects, 10 custom campaigns. $297.00/month.
  • Advanced: 30,000 monthly automated prospects, 30,000 daily instant prospects, 15 custom campaigns. $497.00/month.
  • Competitive:  50,000 monthly automated prospects, 50,000 daily instant prospects, 25 custom campaigns. $697.00/month.
Majestic offers solid complimentary data to your SEO strategy with Fresh and Historic indexes for your sites and the sites of your competitors.

Plans and Pricing:

  • Free: Gives monthly reports and advanced backlink reports for your sites.
  • Silver: Access to 60 detailed site reports per month. Advanced backlink reports for up to 5,000,000 sites. Incorporates Site explorer and the Daily Fresh Index into monthly reports for in-depth tracking. $499.90/year.
  • Gold: Access to 300 detailed site reports per month. Advanced backlink reports for up to 25,000,000 sites. Incorporates Site explorer and the Daily Fresh Index into monthly reports for in-depth tracking. $1499.90/year.
  • Platinum: Access to 950 detailed site reports per month. Advanced backlink reports for up to 100,000,000 sites. Incorporates Site explorer and the Daily Fresh Index into monthly reports for in-depth tracking. Also grants API access. $3999.90/year.

5. Tom Anthony’s Link Profile Tool

This free and simple tool uses innovative analysis to easily interpret link activity to a particular site vs. competitor sites. This tool is great for ballpark comparisons and getting rough estimates about how sites match up to each other.

Plans and Pricing:

  • Free account with registration

Stay tuned for part 2! In the meantime, post your favorite link building tools in the comments…