Thinking about changing some aspects of your site or overhauling the whole thing?
Before jumping in, consider the following:
Remember: your goals are visitors and conversions.
While it’s easy to get caught up in the excitement of launching something new, remember to keep the end goal in mind: total visitors and conversions. A website redesign can have serious consequences for your SEO and can have much more labor involved than it might seem like on the surface. Never redesign a site simply because you’re bored with the look or need something to do on the weekend. Always keep in mind that the only reason you should consider an overhaul is to attract more visitors and boost conversions. If you can reach this goal without a redesign, go that route.
What specifically works and doesn’t work with your current site?
So you’ve determined that you need a redesign. Now your task is to determine exactly what needs to change and what can stay the same. How user friendly are critical pages? Do you need to ramp up your content? Are you successfully linking to your social media outlets? Don’t fix things that aren’t broken, and deciding what doesn’t need to change will save you time and energy.
Come up with a detailed list of what aspects of your site should change.
Now that you have your list of things that need to change, it’s time to really start putting things under the microscope. Really spend time on your list of things to change and get picky. What changes in visuals are you looking at? If you’re using WordPress, what plugin matches your exact needs for speeding things up or managing your SEO? Come up with a detailed list of your exact needs and execute.
Plan a smooth transition.
Both sudden transitions and slow rollouts have their advantages and disadvantages. A quick launch that revamps your site’s main featured should be made known via blog posts and announcements on the home page. Additionally, you should double and triple check all of your changes and troubleshoot any potential problems. You should also have a detailed SEO strategy in place since sudden and far-reaching changes can affect your search rankings. A slow rollout with incremental changes avoids some of these problems, and allows you to handle potential problems one at a time. For more info on strategizing your transition, particularly with regards to SEO, check out this post from Ilya Pozin .
What has helped you to succeed in the website redesign process? Let us know in the comments!