Photo by DBarefoot
The most challenging part of starting a reseller hosting business is getting the word out. While family and friends can be helpful, it is more crucial to establish a strong presence on social media. This not only attracts new clients and helps to stay in contact with current ones, it also gives a hosting company a more personal touch. Outlined below are ways a reseller can utilize social media and stand out in the competitive world of hosting.
Facebook is by far one of the most useful marketing tools for any business. It has a huge global userbase and many features for websites, such as the popular like button. A reseller can set up a Facebook page that provides information about the company and the hosting plans available while also offering discounts and coupons. The page’s wall can be used as a pre-sales forum, where potential clients can ask questions before signing up. The wall can also serve as an avenue for customer service, giving clients a quick resolution to their technical issues. Those resellers who wish take it a step further can create personal profiles and link them to the page. Facebook is an excellent reputation builder and one of the most powerful ways to build a customer base.
Microblogging service Twitter is best known for its 140 character messages, but it also works very well for promoting a business. It differs from Facebook pages in that it emphasizes sharing rather than discussion, so its power lies in using links. A reseller host can set up an automated process where relevant links about the company, its current specials and the hosting industry itself are tweeted on a regular basis at times where they will pull the most traffic. Twitter is also a great way to get the word out about maintenance or downtime issues, as well as general company announcements. Like Facebook, Twitter can also be used as a means to resolve uncomplicated customer problems or complaints. One practice resellers should avoid is the use of automatic direct messages. While this not a violation of the terms of service, it is frowned upon by Twitter users.
Many reseller hosts may not consider LinkedIn as a way to promote their business, but it can prove helpful by putting the reseller in touch with other industry professionals. This in turn will put the hosting service on the radar and may also attract the attention of other LinkedIn users who may be in need of web hosting, whether for personal or commercial purposes. Most of all, having a profile on LinkedIn will make the person running the company appear more serious and professional.
Google Plus is new on the social media scene, having arrived in July 2011. While it works much like Facebook, it has a much smaller userbase and does not have all the tools that Facebook offers. Its one big advantage is the majority of people using it are from the technical world, so setting up a business page there can bring in a lot of interest and new signups, as well as get the company noticed by the right people. Like Facebook pages, a Google Plus business page can be used for information, announcements and to answer any questions people may have about the service. While it may not have the overall reach that Facebook does, a Google Plus presence is a sure way to create some buzz around a reseller hosting company.
Social media is a powerful way to get a reseller hosting company noticed in a crowded and competitive marketplace, but the best way to stand out from the crowd is to offer a quality hosting experience along with top notch customer service. A great host will always listen and respond to customer needs and fulfill them any way possible. This aspect is what sets exceptional reseller hosts apart from average ones.
Following the social media tips outlined above should help new resellers promote their companies, stay in touch and attract new clients over the long term. All it takes is a small investment of time to get on the fast track to success.