Reselling web hosting services is one way to create a web-based start up that does not require a great deal of capital or effort. The need to maintain hardware and software is the responsibility of the web hosting company whose services are “resold.” The main task of a reseller is to promote the hosting resale business.
Several techniques are available to promote your reseller hosting business. These techniques include:
1.) Guest Blogging
One great way to promote your reseller hosting business is to “guest-blog” on blogging sites. However, do not over-promote your business! Be sure to blog about interesting topics. For hosting resellers, the list of topics are endless. These topics include cloud computing, hosting plans, hosting company reviews, what is a web host, and a myriad of other technical or web-related topics.
Share your expertise with an audience who will be interested in differences in hosting plans, such as Linux-based versus Windows-based hosting. Discuss considerations for selecting the right web hosting company for a small business. Blog about various add-ons and extra features that may or may not be included in web hosting plans. Discuss how important good technical support is when it comes to a web hosting company.
Providing relevant and interesting content that readers can use is one way to make a name for yourself and generate business for your reseller hosting effort. In addition, mild promotion of your business, such as a by-line that includes a URL to your hosting resale site, is usually acceptable practice when you are a guest blogger on another blog.
2.) Create Your Own Blog
As part of your business site, create your own blog. As you guest-blog on other sites and create a name for yourself as a knowledgeable author, you will develop a following and an audience. In addition, search engines tend to list fresh, new content higher in page ranking algorithms. Sites that are stagnant tend to fall in page rank when compared to sites where the content is continually updated. Make a name for yourself as an expert in the field of web hosting and increase your page ranking with major search engines at the same time. It’s a win-win proposition.
Be sure to work a few of your keywords into your content as you blog. As long as you are not “keyword loading,” keywords appearing in your blog will increase your page ranking with major search engines, as well.
3.) List Your Reseller Hosting Business on Location-Driven Directories
One of the most utilized and well-known location-driven directories is Google Places. Google Places will allow you to list your business for free. When someone searches for a term such as “Web Hosting Atlanta GA,” if you are located in Atlanta, your business will appear in the search results! Many business either do not know that this listing is free, or do not know about the service to take advantage of it, but far too many business fail to list their services with location-based directories. True, if you one a reseller hosting company, your clientele need not be based in your area. However, it sure doesn’t hurt to appear at the top of the search results when someone searches for your type of business in your specific area!
4.) Post External Links on Your Business Site and Get Back Links From Those Companies You Promote
Now, you really don’t want to promote another web hosting service, but you could promote SEO and marketing companies that would complement your type of business, rather than initiate competition with you. Try to post links to other businesses that will return the favor by posting links to your site on their site. Google and the other major search engines LOVE external links and back links.
5.) Post Internal Links to Your Interesting Blog Posts and Articles
Google and the other major search engines also LOVE internal links! Make sure to create links on your business home page to new and relevant content that you have recently posted to increase your page ranking.
6.) Provide GREAT Service to Your Customers
Still, one of the best ways to promote your business is word-of-mouth from happy customers to other, potential customers. If a client loves your service, they will share the information with others.