As a webmaster, you want to be able to track the web traffic to your site – where these people are coming from, what keywords they’re searching for, and what pages visitors love. All this information is vital to the running of your website. You’ll get a better idea of how to move forward and what kind of content to continue providing in order to grow your site. This is no easy task, but with the help of the right analytics solutions, you can make this a much smoother process. Here are 5 great web analytics tools you can use:
This right here is one of the best solutions for web analytics. A good number of websites out there utilize this tool as it’s made by the king of search engines. Compared to the majority of web analytics solutions, Google Analytics is quite robust, detailing the usual number of visitors, bounce rate, and keyword search phrases used by site users in the best way possible. The interface is easy to navigate and understand, thus making this analytics tool an enjoyable experience.
The only downside to using Google Analytics is privacy. Many webmasters, especially those that rely upon search engine optimization for traffic, have dumped Google Analytics for alternatives because of the amount of data that Google can get on your website. So for any of you using SEO on your site, look into one of the other alternatives on this list.
StatCounter has been around for years and was the go-to free analytics tool for people on free sites like Geocities and MySpace blogs. For most people, it gets the job done even if it doesn’t present the data in the most user-friendly way possible.
This analytics tool did get a recent user interface facelift, giving a more web 2.0 feel, yet it still might be a bit too basic for most users. If you can get past the clunky feel to StatCounter and only need basic data like the number of daily visitors and their sources, then all you might need is StatCounter.
Woopra is another free analytics solution, although there is a monthly limit to how many visitors it can track per website. For those webmasters with high traffic websites, this might not be your main solution, but for someone who wants some robust analytics for smaller sites, Woopra is what you want.
The only downside to Woopra is its weird way of tracking bounce rates. Rather than showing an actual percentage, it states the number of visitors who didn’t stay on your site for long, forcing you to manual calculate the bounce rate. Other than that, Woopra is top-notch. You also have the ability to initiate a chat with visitors.
As long as you don’t mind hosting this web application yourself, Piwik gives you the power of Google Analytics without the search engine giant snooping into your data. Best of all this web app is free. You really need to spend the time in configuring Piwik and updating it yourself, but for the value you get, it’s worth it.
For someone who wants the closest solution to Google Analytics without having to host anything yourself, Clicky Web Analytics is easily the best out there. As long as your site doesn’t get over 3000 daily page views and you don’t need extra features, you might only need a free account.
Clicky also offers monthly and yearly paid plans that might be appropriate for webmasters with multiple websites that all get large amounts of traffic. Its clean, easy-to-use interface sets it apart from the competition. Even if you do have to pay for a premium account, think of that data as potential earnings. That data can be used to find appropriate media buyers in your niche.
Regardless of which app you choose, knowing your web traffic is crucial to keeping your site alive and moving things forward. If you don’t already have web analytics on your website, try out one of the five above today.