SEO: The Basics

The best SEO practices have not changed all that much over time, and the essential points will continue to remain steadfast. In order to get your webpage to rank high, you need to deliver quality content that is optimized. There are multiple search engines, so what may work for one, may not prove effective for another. It’s imperative that you utilize proper SEO techniques if you want your webpage to succeed. Content is king, and luckily, you can control what is placed on your webpage. You need not hire a consultant; just follow these easy steps to start ranking yourself for the right reasons!

Step One: Write for the user, not the search engine.

Everyone always assumes that when you are writing for SEO, you are writing for the search engines, but in reality you should be focused on writing for your readers. Keywords should be properly tagged and utilized throughout the article. For example, if you are devoting a website to helping others buy property, you need to utilize as much information as you can that is relevant to that topic. You may choose to enlist various topics on interest rates, home buying tips, foreclosure opportunities, financing your property and so on.

Step Two: Write quality content in a focused area

Content is extremely important in implementing a killer website. Anyone can take a few minutes and set up a website in no time at all, but having the proper content is what is going to matter in the long run. You need content that is useful, informative and helpful for the readers. The content needs to be kept current through a consistent stream of updates. Having quality content and a unique voice that stands out above the rest is what is going to set your site apart from all of the others. It may not be necessary to write a new piece every day, but you should make sure that you are taking the time to gather information and allow your readers a chance to absorb what you are providing them.

Step Three: Give credit where credit is due

If you can provide links to other websites, that is a great way to showcase what others may have to say about the topic you carry on your website. A lot of people fear that having a bunch of links will essentially drive away visitors, but this is actually false. You will receive far more positive views about the subject rather than having any negative impact. Make sure that your links are directed toward trusted sites and not just anyone. Once you’re writing information that’s helpful and/or entertaining for your readers, you’re ready to move onto advanced tactics like guest blogging, link building, and social media— all vital pieces of the SEO puzzle. There is a plethora of extensive research and detailed information regarding SEO and the science of search available from reputable brands on the internet; we recommend SEOMoz and Search Engine Land, both of which are ethically conscious thought leaders who are well-known and respected in the search industry.